Rovio’s upcoming movie tie-in game for iOS and Android, Angry Birds Action, will allow players to engage with the game basically every direction they turn, using augmented reality codes which can be found in licensed products.
The AR codes, called BirdCodes, will unlock augmented reality minigames in Angry Birds Action. The codes will be available on posters, Angry Birds-themed LEGO playsets, McDonald’s placemats, and more. The games range from whack-a-pig—the Angry Birds take on whack-a-mole—and a candy flinging mini-game, which can be found on PEZ dispensers. The team at Rovio promises that there will be over two dozen mini-games available through BirdCodes at launch.
Even The Angry Birds Movie will have interactivity with the mobile app. Opening the app during the movie’s end credits will unlock a bonus stage, thanks to sound-sensing technology, which focuses on the pigs. The stage will also unlock an exclusive video segment not seen in the movie.
The core game behind Angry Birds Action will be a twist on the traditional 2D slingshot game. Instead of flinging birds at precariously perched piggies, players will fling the birds around a three-dimensional pinball-style map, trying to bonk their bird into to the egg located in a different spot on each stage. The game will launch with 90 levels, each with three stages, and with plans to add more in the future.
Angry Birds Action is available now on iOS and Android. Meanwhile, The Angry Birds Movie is set to open in theaters on May 30th.