(RUMOUR) ‘Mission Icefly’ ARG To Slowly Reveal Halo 4 Details

By Nick Baumfeld
Posted on June 28, 2011 AT 03:31am

What is thought to be a viral ARG called ‘Mission Icefly’ is reportedly part of a marketing campaign for Halo 4.

The rumours started spreading after viral marketeers, 42 Entertainment, launched a new website under the name of Mission Icefly. The website currently contains a countdown calling for testers in the following areas; Los Angeles, Phoenix, Las Vegas, Portland, Dallas, Washington D.C.,
Nashville, Chicago, Denver, Orlando, Seattle, Boston, New York, San
Francisco, and Atlanta.

Flies were given out to people who wore a special bee hologram t-shirt at this years Microsoft Press Conference at E3.

42 Entertainment were behind the Halo 2 ARG ilovebees.com which slowly released information on the game so it could be that missionicefly.com will do the same.

The company has been quiet on whether or not this is true, so only time will tell.

Source: HookedGamers – Mission Icefly

Bio: Nick Baumfeld has been involved in the video game industry for a good 12 years. He has seen the industry from all view points and has a background in websites, website integration and social media. Nick pioneered the online video game rental business back in the day, moved forward into online video game trading and then moved viral with the well received Video Games Application on Facebook. Today, he has joined up with EGM founder Steve Harris to create something truly unique and special; EGMNOW, a community dedicated to all manner of gamers.

Gaming MO: Nick is a first person shooter type of gamer and enjoys heated bouts of Halo with friends and family (even while being schooled by his children).

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