What is thought to be a viral ARG called ‘Mission Icefly’ is reportedly part of a marketing campaign for Halo 4.
The rumours started spreading after viral marketeers, 42 Entertainment, launched a new website under the name of Mission Icefly. The website currently contains a countdown calling for testers in the following areas; Los Angeles, Phoenix, Las Vegas, Portland, Dallas, Washington D.C.,
Nashville, Chicago, Denver, Orlando, Seattle, Boston, New York, San
Francisco, and Atlanta.
Flies were given out to people who wore a special bee hologram t-shirt at this years Microsoft Press Conference at E3.
42 Entertainment were behind the Halo 2 ARG ilovebees.com which slowly released information on the game so it could be that missionicefly.com will do the same.
The company has been quiet on whether or not this is true, so only time will tell.