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Ryse sale is Microsoft’s way of exploring flexible digital pricing

Posted on February 17, 2014 AT 12:13pm

Microsoft has announced that the upcoming sale on digital copies of Ryse: Son of Rome will serve as a test for future price drops.

“Lot of people asked for better deals on our digital marketplace, so we’re testing some,” tweeted Microsoft studio manager Steve Ybarra, going on to announce that Ryse will be available for $39.99 from February 18 through 24. “That’s far better than the used price at GameStop and others! Go digital!”

Microsoft has encountered backlash from the public over its pricing of digital copies of Xbox One games, with many feeling that the company hasn’t given enough of an incentive to buy digitally. Pre-order bonuses are frequently limited to physical copies, and, despite the lack of any manufacturing or shipping costs, digital copies aren’t any cheaper, either.

In January, Xbox spokesperson Major Nelson commented on a reddit thread made by one such disheartened fan, stating that competitive pricing was “indeed on the agenda.”

Whether this Ryse sale will pave the way for more temporary deals or even a universal change to how Microsoft prices its digital games on Xbox One remains to be seen, but it’s nice to see Microsoft making an effort.

Ryse, for its part, will be getting a new expansion, the Mars’ Chosen Pack, on February 28.


Josh Harmon, Associate Editor
Josh Harmon picked up a controller when he was 3 years old—and he hasn't looked back since. This has made him particularly vulnerable to attacks from behind. He joined EGM as an intern following a brief-but-storied career on a number of small gaming blogs across the Internet. Follow him on Twitter @jorshy. Meet the rest of the crew.

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