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Saints Row Team Didn’t Appreciate Publisher THQ’s Sexed Up Marketing

Posted on August 6, 2013 AT 12:22pm

According to Saints Row IV associate producer Kate Nelson, the team at Volition weren’t too keen on how their previous publisher, THQ, sexed up the marketing on Saints Row 2 and Saints Row the Third.

“I did not always love how much THQ put an emphasis on porn stars,” Nelson told Edge Online. “In Saints Row 2 and Saints Row 3 there was an emphasis on the penthouse girls, and earlier Tera Patrick. I think it’s important in marketing games to make sure that the essence of the game is what’s being marketed, and I think the porn star angle didn’t really fit in with what Saints Row is at heart, which is a parody. We like to poke fun.”

Nelson touched upon how she felt that Saints Row, in her eyes, has always represented women in a positive way—especially through the game’s extensive character creator. Female characters of all shapes and sizes, not limited to heaving D-cupped bra sizes, with an impressive range of skin tones and hair styles, can be constructed in Saints Row. Through this, the game allows everyone and anyone (within reason) to create a character they identify with—one they feel accurately represents them.

“Saying that someone who had no industry experience was in a role that is sexualised as a producer of our project, or saying the penthouse girls are our QA staff—I just…I can see the humour in that angle of promotion but for me that’s the line where it gets into reality,” said Nelson.

“Saints Row, in lots of ways, has empowered minorities and empowered women, which I think is important to get across,” she added.

From personal experience, I can tell you that Saints Row IV‘s character customization is the deepest, most inclusive I’ve seen in videogames.

Saints Row IV launches on PC, PS3, and Xbox 360 August 20 in North America, August 23 in North America.

Source: Edge Online

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern) before relocating to LA to serve as news editor. You can follow his rants about storytelling on Twitter @manadrive.[Meet the rest of the crew]

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