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Seeing Red: ‘Rage’ Dev id Software Locks Down Single Player Content For Used Buyers

Posted on September 2, 2011 AT 12:00am

In the never-ending struggle between developers/publishers and the second-hand market, id Software seems to have hit upon an interesting method by which to discourage purchasing their upcoming FPS title, “Rage” used.

Recently, Eurogamer took to Tim Willits to find out more about the IP when he revealed: “If you bought the game new, [the sewer hatches] would be open for you. You still have to download [the Online Pass], but you don’t have to pay for it. Those hatches are all over. Most people never find them. But as soon as you do, you’re like, oh. And then you start to look for it. That’s our first-time buyer incentive. But as you can tell, most people never even see it.

Willits also went on to justify the decision: I can tell you, some people will buy Rage, download that, and still never set foot in those things. They just won’t. I think that’s fair. It’s cool. It’s outside the main path. We’re not detracting from anything. But I know some consumers, when you can’t avoid it, then you get a little touchy subject.

In any case, it’s certainly better than locking people out of online play until they pay a nominal fee.

By: Scott Christian

Nick Baumfeld
Bio: Nick Baumfeld has been involved in the video game industry for a good 12 years. He has seen the industry from all view points and has a background in websites, website integration and social media. Nick pioneered the online video game rental business back in the day, moved forward into online video game trading and then moved viral with the well received Video Games Application on Facebook. Today, he has joined up with EGM founder Steve Harris to create something truly unique and special; EGMNOW, a community dedicated to all manner of gamers.

Gaming MO: Nick is a first person shooter type of gamer and enjoys heated bouts of Halo with friends and family (even while being schooled by his children).

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