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Sega Admits That Aliens: Colonial Marines Trailers Were Misleading

Posted on April 3, 2013 AT 05:23am

Sega has admitted that its trailers for Aliens: Colonial Marines were misleading when compared to the final product that released earlier this year.

Reddit user “Subpardave” submitted a complaint to the Advertising Standards Authority regarding the trailers. Following this the ASA contacted Sega about the issue and the publisher accepted full responsibility.

“[SEGA] explained that their online trailers used demo footage, created using the in-game engine. SEGA Europe understood the objections raised about the quality of the game in relation to the trailers, but explained that they weren’t aware of issues when the trailers were produced, in some cased several months before release,” a letter sent back to “Subpardave” reads.

“SEGA Europe acknowledged your objection that the trailers did not accurately reflect the final content of the game. They agreed to add a disclaimer, both on their website and in all relevant YouTube videos, which explains that the trailers depict footage of the demo versions of the game.”

A note on the ASA website reads: ”After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation.”

Since Sega offered written assurance the ASA has decided not to take any formal action against the publisher.

Is this enough for you or should more action be taken? Do you feel that the trailers were misleading? Share your thoughts below.

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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