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Shigeru Miyamoto on Nintendo as ‘odd and goofy’ performers who’re unclear on ‘cool’

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Posted on June 30, 2014 AT 11:10am

Speaking to the LA Times during E3, legendary Nintendo game designer Shigeru Miyamoto offered some thoughts on why the company eschews “cool” in favor of their own, immediately identifiable style.

“Nintendo isn’t one simple element of an overall gaming industry,” Miyamoto told the LA Times through a translator. “I really think there needs to be a Nintendo genre, that’s almost its own entity.”

That “entity” is born out of Nintendo’s inability to decide what cool even is, at least according to Miyamoto. But being odd and goofy in a distinctly Nintendo way? That comes much  more naturally to the company.

“It’s not that I don’t like serious stories or that I couldn’t make one, but currently in the videogame industry you see a lot of game designers who are working really hard to make their games seem really cool,” Miyamoto added. “For a lot of us at Nintendo, it’s difficult to decide what cool is. In fact, it’s a lot easier for us to laugh at ourselves. It’s almost as if we’re performers. Our way of performing is by creating these fun, odd and goofy things.”

Nintendo’s next big, goofy, venture, Super Smash Bros.—which pits the likes of Mario and Luigi against Samus, Link, Bowser, and even Pac-Man in a four-player free-for-all—launches on 3DS October 3 and Wii U later this fall.

Source: LA Times

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern, a fancy phrase for "slave") before relocating to LA to serve as news editor. [Meet the rest of the crew]

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