THE BUZZ: Actvision announced a massive increase in profits over their third quarter ending September 20, however the “lone blemish on the quarter was a significant decline in World of Warcraft subscribers.”
“In its Q3:F11 earnings conference call Activision Blizzard reported that worldwide active subscribers to World of Warcraft finished the September quarter at 10.3MM, a decrease of 800K during the quarter,” said Doug Creutz, an analyst at Cowen and Company, in a recent research note. “They further specified that a majority of the decline in active accounts was ‘coming from the East’, i.e. mostly from China.”
Blizzard recently announced a fourth expansion pack for the game known as Mists of Pandaria.
EGM’s TAKE: The drop in subscribers is understandable with new MMOs such as Rift and The Old Republic entering the arena. It seems World of Warcraft’s monopoly is slowly fading.
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