Posted on November 9, 2011 AT 05:56am
THE BUZZ: Actvision announced a massive increase in profits over their third quarter ending September 20, however the ”lone blemish on the quarter was a significant decline in World of Warcraft subscribers.”
“In its Q3:F11 earnings conference call Activision Blizzard reported that worldwide active subscribers to World of Warcraft finished the September quarter at 10.3MM, a decrease of 800K during the quarter,” said Doug Creutz, an analyst at Cowen and Company, in a recent research note. ”They further specified that a majority of the decline in active accounts was ‘coming from the East’, i.e. mostly from China.”
Blizzard recently announced a fourth expansion pack for the game known as Mists of Pandaria.
EGM’s TAKE: The drop in subscribers is understandable with new MMOs such as Rift and The Old Republic entering the arena. It seems World of Warcraft’s monopoly is slowly fading.
Do you still play WoW? Leave a comment below.
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