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Release Date: March 13, 2012

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Sony Celebrates Journey’s Launch With This Sweet Scarf

Posted on March 14, 2012 AT 02:45pm

THE BUZZ: thatgamecompany’s amazing gaming experience Journey has now launched, and to celebrate the event, Sony sent out this very stylish promotional item.

EGM’s TAKE: Now, typically I don’t really get all that excited for the silly game-related swag that companies send out to promote their games. In this case, however, this scarf is pretty darn awesome.

In Journey, the main character wears a mystical scarf, one which imbues the player with the powers of jump and flight. So, it’s a perfect promotional piece—and it came securely packaged in an accompanying Journey-themed pouch.

To help model this Journey scarf, I employed our office “Dovahkiin” statute—only fitting, as I’m sure he’d appreciate its warmth in those cold, snowy lands of Skyrim.

Oh, and in case you think that Sony was trying to buy us off by sending us such fantastical gifts, we already reviewed Journey last week (go read the review if you haven’t already). Trust me—we needed no bribery to think that the game was worth playing.

Eric L. Patterson, Executive Editor
Eric L. Patterson got his start via self-publishing game-related fanzines in junior high, and now has one goal in life: making sure EGM has as much coverage of niche Japanese games as he can convince them to fit in. Eric’s also active in the gaming community on a personal level, being an outspoken voice on topics such as equality in gaming and consumer rights. Stalk him on Twitter: @pikoeri. Meet the rest of the crew.

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