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PlayStation UK vice president and managing director Fergal Gara has said that a potential collapse of Nintendo would hurt the industry at large.

In an interview with TrustedReviews, Gara theorized that a weak Nintendo presence would leave younger and casual gamers underserved, forcing Sony to rethink their software strategy.

“[The decline of Nintendo] could be detrimental to the market, unless people like us raise our game and help tap into the younger consumer group that they serve rather well,” he said. “That is the challenge to us. We need to bring maybe more family-friendly, more casual experiences into the market. I think there’s a big market segment there that we should take the challenge to engage and I see lots of potential to do that.”

While Nintendo remains far from any sort of catastrophic collapse, their recent financial troubles, spurned on by less than stellar sales of the Wii U, have indeed proven substantial. Last month, the company announced an operating loss of more than $15.5 million, prompting president Satoru Iwata to take a 50% pay cut and announce plans to attract new customers, including flexible price points for loyal fans.

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About Josh Harmon

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Josh picked up a controller when he was 3 years old—and he hasn’t looked back since. This has made him particularly vulnerable to attacks from behind. He joined EGM as an intern following a brief-but-storied career on a number of small gaming blogs across the Internet. Find him on Twitter @jorshy

Sony exec says Nintendo’s troubles could hurt the entire industry

By Josh Harmon | 02/4/2014 02:41 PM PT

News

PlayStation UK vice president and managing director Fergal Gara has said that a potential collapse of Nintendo would hurt the industry at large.

In an interview with TrustedReviews, Gara theorized that a weak Nintendo presence would leave younger and casual gamers underserved, forcing Sony to rethink their software strategy.

“[The decline of Nintendo] could be detrimental to the market, unless people like us raise our game and help tap into the younger consumer group that they serve rather well,” he said. “That is the challenge to us. We need to bring maybe more family-friendly, more casual experiences into the market. I think there’s a big market segment there that we should take the challenge to engage and I see lots of potential to do that.”

While Nintendo remains far from any sort of catastrophic collapse, their recent financial troubles, spurned on by less than stellar sales of the Wii U, have indeed proven substantial. Last month, the company announced an operating loss of more than $15.5 million, prompting president Satoru Iwata to take a 50% pay cut and announce plans to attract new customers, including flexible price points for loyal fans.

0   POINTS
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About Josh Harmon

view all posts

Josh picked up a controller when he was 3 years old—and he hasn’t looked back since. This has made him particularly vulnerable to attacks from behind. He joined EGM as an intern following a brief-but-storied career on a number of small gaming blogs across the Internet. Find him on Twitter @jorshy