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Jack Tretton, chief executive of PlayStation America, has stated that Sony is aiming to ensure that its next-gen console can be purchased throughout the holiday period.

Following the news that over one million people had pre-ordered the PlayStation 4 many feared that the console would sell-out on launch day. However, Tretton has insisted that Sony will be able to replenish stock after launch day.

“We want to make sure people can buy a PS4 on November 15 (November 29 in Europe) and through the holidays, so we’re holding back some inventory to make sure people will be able to buy one,” he told Fox Business. “We can pre-sell every unit we can manufacture, and the good news is that production yields have been phenomenal. We’re going to work very hard to make sure that every consumer that wants one gets one.”

Source: Fox Business

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About Matthew Bennett

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Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89

Sony Guarding Against PlayStation 4 Post-launch Sell-out

By Matthew Bennett | 09/12/2013 05:22 AM PT

News

Jack Tretton, chief executive of PlayStation America, has stated that Sony is aiming to ensure that its next-gen console can be purchased throughout the holiday period.

Following the news that over one million people had pre-ordered the PlayStation 4 many feared that the console would sell-out on launch day. However, Tretton has insisted that Sony will be able to replenish stock after launch day.

“We want to make sure people can buy a PS4 on November 15 (November 29 in Europe) and through the holidays, so we’re holding back some inventory to make sure people will be able to buy one,” he told Fox Business. “We can pre-sell every unit we can manufacture, and the good news is that production yields have been phenomenal. We’re going to work very hard to make sure that every consumer that wants one gets one.”

Source: Fox Business

0   POINTS
0   POINTS



About Matthew Bennett

view all posts

Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89