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Sony Looking To More Family-Friendly Push For PS3 This Holiday

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Posted on July 25, 2012 AT 02:46pm

Sony is still hard at work on a number of big blockbuster games for the PS3. However, since most of them won’t be ready in time for the holidays this year, the company is instead looking to push their console in a more family-friendly direction.

Here’s the quote from Sony Worldwide Studios president Shuhei Yoshida, who talked to Game Informer about the strategy his company will be adopting later this year:

“We’d love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us. God of War has always come out in March, so that’s a natural time to aim at. Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it’s really important to have these games on the platform. I think we have a great lineup this holiday to complement third parties’ big core games.”

So, nobody panic—games like The Last of Us and God of War: Ascension and The Last Guardian are still coming. (Well, okay, at least two of those are still coming.) Sony isn’t abandoning the hardcore—they’re just going to be doing a different type of push this holiday season, trying to reach out to some segments that might not have been paying attention to the PS3 otherwise.

All of this, of course, would make perfect sense in conjunction with the rumors of a new, cheaper PS3 model.

Source: Gaming Everything

Eric L. Patterson, Executive Editor
Eric L. Patterson got his start via self-publishing game-related fanzines in junior high, and now has one goal in life: making sure EGM has as much coverage of niche Japanese games as he can convince them to fit in. Eric’s also active in the gaming community on a personal level, being an outspoken voice on topics such as equality in gaming and consumer rights. Stalk him on Twitter: @pikoeri. Meet the rest of the crew.

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