X

REGISTER TO CUSTOMIZE
YOUR NEWS AND GET ALERTS
ON Sony Needs YOU ... to Help Sell More PS Vitas

Click the box below to confirm you are over 13, not a robot, and agree to our Privacy Policy & Terms and Conditions
No thanks, take me to EGMNOW
X
Customize your news
for instant alerts on
Sony Needs YOU ... to Help Sell More PS Vitas
Register below
(it only takes seconds)
Click the box below to confirm you are over 13, not a robot, and agree to our Privacy Policy & Terms and Conditions


X
X


 

From now until the end of February, Sony is running a referral program to help bolster PlayStation Vita sales.

Simply put, and in their own words, Sony wants consumers to:

  • Convince your friends to buy a PS Vita system
  • You both get a $20 PSN card (You’ll also get 1,000 Sony Rewards points, a $10 value)
  • Refer more friends, get more $20 PSN cards and Sony Reward Points
  • Convince the most people to buy PS Vita systems and you could win 1 MILLION Sony Rewards points—a $10,000 value

Let’s look at the language here. “Convince your friends to buy a PS Vita system.” Convince. This connotation drips with desperation. It’s no big secret that PS Vita sales have been less than stellar. And I can’t fault them for exploring new marketing techniques, like word-of-mouth marketing incentivized by mediocre rewards. But I can shake my head while groaning, “Oh, Sony.”

Source: NeoGaf

0   POINTS
0   POINTS


Sony Needs YOU … to Help Sell More PS Vitas

From now until the end of February, Sony is running a referral program to help bolster PlayStation Vita sales.

By | 01/26/2013 08:39 AM PT

News

From now until the end of February, Sony is running a referral program to help bolster PlayStation Vita sales.

Simply put, and in their own words, Sony wants consumers to:

  • Convince your friends to buy a PS Vita system
  • You both get a $20 PSN card (You’ll also get 1,000 Sony Rewards points, a $10 value)
  • Refer more friends, get more $20 PSN cards and Sony Reward Points
  • Convince the most people to buy PS Vita systems and you could win 1 MILLION Sony Rewards points—a $10,000 value

Let’s look at the language here. “Convince your friends to buy a PS Vita system.” Convince. This connotation drips with desperation. It’s no big secret that PS Vita sales have been less than stellar. And I can’t fault them for exploring new marketing techniques, like word-of-mouth marketing incentivized by mediocre rewards. But I can shake my head while groaning, “Oh, Sony.”

Source: NeoGaf

0   POINTS
0   POINTS