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Sony Needs YOU … to Help Sell More PS Vitas

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Posted on January 26, 2013 AT 05:39am

From now until the end of February, Sony is running a referral program to help bolster PlayStation Vita sales.

Simply put, and in their own words, Sony wants consumers to:

  • Convince your friends to buy a PS Vita system
  • You both get a $20 PSN card (You’ll also get 1,000 Sony Rewards points, a $10 value)
  • Refer more friends, get more $20 PSN cards and Sony Reward Points
  • Convince the most people to buy PS Vita systems and you could win 1 MILLION Sony Rewards points—a $10,000 value

Let’s look at the language here. “Convince your friends to buy a PS Vita system.” Convince. This connotation drips with desperation. It’s no big secret that PS Vita sales have been less than stellar. And I can’t fault them for exploring new marketing techniques, like word-of-mouth marketing incentivized by mediocre rewards. But I can shake my head while groaning, “Oh, Sony.”

Source: NeoGaf

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern, a fancy phrase for "slave") before relocating to LA to serve as news editor. [Meet the rest of the crew]

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