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From now until the end of February, Sony is running a referral program to help bolster PlayStation Vita sales.

Simply put, and in their own words, Sony wants consumers to:

  • Convince your friends to buy a PS Vita system
  • You both get a $20 PSN card (You’ll also get 1,000 Sony Rewards points, a $10 value)
  • Refer more friends, get more $20 PSN cards and Sony Reward Points
  • Convince the most people to buy PS Vita systems and you could win 1 MILLION Sony Rewards points—a $10,000 value

Let’s look at the language here. “Convince your friends to buy a PS Vita system.” Convince. This connotation drips with desperation. It’s no big secret that PS Vita sales have been less than stellar. And I can’t fault them for exploring new marketing techniques, like word-of-mouth marketing incentivized by mediocre rewards. But I can shake my head while groaning, “Oh, Sony.”

Source: NeoGaf

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Sony Needs YOU … to Help Sell More PS Vitas

From now until the end of February, Sony is running a referral program to help bolster PlayStation Vita sales.

By | 01/26/2013 08:39 AM PT

News

From now until the end of February, Sony is running a referral program to help bolster PlayStation Vita sales.

Simply put, and in their own words, Sony wants consumers to:

  • Convince your friends to buy a PS Vita system
  • You both get a $20 PSN card (You’ll also get 1,000 Sony Rewards points, a $10 value)
  • Refer more friends, get more $20 PSN cards and Sony Reward Points
  • Convince the most people to buy PS Vita systems and you could win 1 MILLION Sony Rewards points—a $10,000 value

Let’s look at the language here. “Convince your friends to buy a PS Vita system.” Convince. This connotation drips with desperation. It’s no big secret that PS Vita sales have been less than stellar. And I can’t fault them for exploring new marketing techniques, like word-of-mouth marketing incentivized by mediocre rewards. But I can shake my head while groaning, “Oh, Sony.”

Source: NeoGaf

0   POINTS
0   POINTS