From now until the end of February, Sony is running a referral program to help bolster PlayStation Vita sales.
Simply put, and in their own words, Sony wants consumers to:
- Convince your friends to buy a PS Vita system
- You both get a $20 PSN card (You’ll also get 1,000 Sony Rewards points, a $10 value)
- Refer more friends, get more $20 PSN cards and Sony Reward Points
- Convince the most people to buy PS Vita systems and you could win 1 MILLION Sony Rewards points—a $10,000 value
Let’s look at the language here. “Convince your friends to buy a PS Vita system.” Convince. This connotation drips with desperation. It’s no big secret that PS Vita sales have been less than stellar. And I can’t fault them for exploring new marketing techniques, like word-of-mouth marketing incentivized by mediocre rewards. But I can shake my head while groaning, “Oh, Sony.”