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Sony – Retail is Important for PlayStation 4

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Posted on July 6, 2012 AT 06:20am

Sony has confirmed that retail will play a key role in the success of the PlayStation 4, despite having just spent $380 million to acquire cloud-based gaming service Gaikai.

SCE UK boss Fergal Gara has told MCV that the company expects to remain heavily committed to the high street when their next generation console launches. “Coming down off that 2008 peak has been a steep ride for many and has involved fallout on many levels, not least of all retail,” he said. “We’d love to see as many of those retailers as possible maintain their interest in servicing the space because clearly down the road many of us are going to be doing our best to give another injection into the market whenever the next cycle starts.”

Despite the number of retail stores slowly falling, it will remain an important part of video game sales for at least the next five years, probably even longer. The uptake of digital sales simply isn’t enough to cover the loss of retail at the moment, and until it is there will be a place for retail outlets.

Will retail video game stores always be around?

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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