Talking to Edge Online, Sony’s president of Worldwide Studios Shuhei Yoshida said that Sony Santa Monica creative director Nathan Gary came up with the Share button idea.
“I think it was [creative director] Nathan Gary in Santa Monica studios who suggested it: how about adding a dedicated button on the controller so that everybody can just press that button to share?” Yoshida told Edge Online. “He was helping out the external development, heavily involved in helping the development of Journey and Unfinished Swan at Santa Monica Studios.”
The PS4’s Share button—located above the above the analog stick, to the top left of the touchscreen—allows players to quickly and easily upload and stream gameplay footage to share among other PS4 gamers.
“So Nathan put together a Powerpoint and pitched in this Share button idea,” Yoshida said. “And we all went, That’s a brilliant idea! So it was a pretty quick decision after he suggested it and I’m sure he’s very proud of his contribution. That was after many months of discussion of how people should be using the PS4 system and sharing was one of the central experiences we wanted to include in the system’s development.”