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Sony Trademarks ‘Greatness Awaits’ Marketing Slogan

Posted on May 15, 2013 AT 05:43am

Last week a leaked script for an upcoming PlayStation 4 commercial appeared online stating that the console’s marketing slogan will be “Greatness Awaits.” Well it turns out it was right.

Sony Computer Entertainment America has now registered a trademark for the “Greatness Awaits” slogan, pretty much confirming that it will be at the front of the PlayStation 4′s marketing push. This also means that the leaked commercial script is probably real as well, so I look forward to seeing that at Sony’s E3 press conference.

For those wondering what the commercial is all about, you can find all the details here. PlayStation 4 is set to launch holiday 2013.

Source: Siliconera

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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