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Sony’s Approach to Courting Indies? ‘Don’t Be Jerks’

Posted on August 12, 2013 AT 11:30am

The key to successfully courting the indie community, according to Sony account support manager and former EGM writer, is simple: “don’t be jerks.”

“We’ve been fairly indie-friendly for a while now on paper, allowing self-publishing on PSN for more than five years,” Suttner told Edge Online.

“In the beginning, we did a pretty poor job at explaining this, so we’ve spent the last 18 months putting the message out there that we’re a very open, easy platform holder to work with,” he said. “At the same time, we’ve examined the process through the eyes of an indie, eliminating every roadblock and fee that we can along the way. The indie PSN content and announcements you’ve seen so far this year are a direct reflection of those efforts. We’ve discovered the big secret behind indies wanting to work with you is this: don’t be jerks.”

According to Suttner, it benefits both Sony and gamers to have an accessible platform that’s easy to develop on, but the relationship between Sony as publisher and indies as developer still requires the latter to bring their A-game when marketing.

“PR in particular is a pretty important thing to indies, and you really need to find time to do it—or find money to pay someone else to,” Suttner added.

The PlayStation 4 is set to hit store shelves this fall. Among its indie lineup are Don’t Starve, Galak-Z, Mercenary Kings, Octodad: Dadliest Catch, and Transistor.

Source: Edge Online

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern) before relocating to LA to serve as news editor. You can follow his rants about storytelling on Twitter @manadrive.[Meet the rest of the crew]

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