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Sony’s ‘Perfect Day’ PS4 commercial wins 2014 Game Marketing TV Ad award

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Posted on April 24, 2014 AT 12:15pm

Sony’s musical-style, genre-spanning “Perfect Day” live-action commercial for PlayStation 4 was awarded the Game Marketing Summit’s Outstanding TV or Theatrical Ad 2014 Game Marketing award.

Other winners include the Watch Dogs “Exposed” trailer for Outstanding Promotional Trailer, The Last of Us’ announcement trailer for Best Game Footage Trailer, the Gran Turismo documentary KAZ: Pushing the Virtual Divide for Best Long Format Featuring Promotional Content, Ubisoft and their marketing efforts with Assassin’s Creed IV: Black Flag for Outstanding Overall Marketing Campaign of the Year, and Team One and 2K Games and The Bureau: XCOM Declassified’s live-action shorts for Standout Ad Campaign.

You can check out the full list of winners and runners up on the Game Marketing Summit’s official website.

The annual conference was held yesterday, April 23, in San Francisco.

Source: Game Marketing Summit

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern, a fancy phrase for "slave") before relocating to LA to serve as news editor. [Meet the rest of the crew]

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