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Sony’s Strange Way of Showing Off the New PS3 in Japan

Posted on September 28, 2012 AT 11:33am

At last week’s Tokyo Game Show, Sony unveiled their new even smaller, even slimmer PS3 model. To show off that new hardware, they’ve produced this rather peculiar commercial for Japan.

Why is this a strange commercial? Well—you’ll see. The commercial is actually a cross-promotion for a big new game that’s coming out for the PS3, which you might be able to guess once you watch the commercial.

Eric L. Patterson, Executive Editor
Eric L. Patterson got his start via self-publishing game-related fanzines in junior high, and now has one goal in life: making sure EGM has as much coverage of niche Japanese games as he can convince them to fit in. Eric’s also active in the gaming community on a personal level, being an outspoken voice on topics such as equality in gaming and consumer rights. Stalk him on Twitter: @pikoeri. Meet the rest of the crew.

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