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Splinter Cell: Blacklist and Rayman Legends Missed Sales Targets

Posted on October 16, 2013 AT 11:31am

When Ubisoft lowered sales projections for its current fiscal year yesterday, the publisher cited delays of big budget titles Watch Dogs and The Crew as the primary factor—but it looks like super-spy Sam Fisher and limbless wonder Rayman may share some of the blame, too.

In an earnings call yesterday, chief financial officer Alain Martinez revealed that sales of Splinter Cell: Blacklist and Rayman Legends had fallen below the publisher’s expectations.

“We saw some slowdown on the released games,” he said. “We believe that they were below what we were expecting in our initial target. That didn’t make the profit warning, as we said. Principally, the profit warning is related to the postponement of The Crew and Watch Dogs.”

When pressed for clarification, Martinez admitted that a not-insubstantial portion of the €400 million downward revision—about €140 million, according to one analyst on the call—was actually due to the lower-than-expected sales of “already released games such as Splinter Cell and Rayman and others.”

It’s worth noting that this revelation doesn’t inherently mean that either title was a flop—or even unprofitable—simply that their numbers wound up lower than Ubisoft had targeted. Given the positive critical response to both games—including from EGM—it’s unlikely that the future of either franchise is in serious jeopardy.

Response from investors to yesterday’s news has been less than favorable, sending Ubisoft’s stock prices down more than 25% to an eight-month low in European trading on Wednesday.


Josh Harmon, Associate Editor
Josh Harmon picked up a controller when he was 3 years old—and he hasn't looked back since. This has made him particularly vulnerable to attacks from behind. He joined EGM as an intern following a brief-but-storied career on a number of small gaming blogs across the Internet. Follow him on Twitter @jorshy. Meet the rest of the crew.

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