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Square Enix Outlines Three Strategies to Bolster AAA Business

Posted on May 28, 2013 AT 11:10am

In a financial results briefing for the fisca year ended March 31, 2013, Square Enix senior executive managing director Yosuke Matsuda outlined three new strategies for the company’s future approach to AAA titles.

By Matsuda’s description, in the wake of Square Enix’s difficulties getting AAA titles to sell worldwide, they’ll be tailoring portfolios to spectate regions. The company will also focus more on tablets and mobile devices, and make a concentrated effort to “increase turnover” (which is to say, shorten development time and get their games out faster—we’re talkin’ ’bout you, Versus XIII).

“We’re no longer in an age where customers are left in the dark until a product is completed,” said Matsuda. “We need to shift to a business model where we frequently interact with our customers for our products that are in development.”

Matsuda wrapped up the briefing stating, “I think it is necessary to review the definition of ‘AAA Title,’ and we need to pursue a new type of blockbuster title, in addition to the conventional-type of blockbuster.”

Source: Polygon

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern) before relocating to LA to serve as news editor. You can follow his rants about storytelling on Twitter @manadrive.[Meet the rest of the crew]

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