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In the wake of Bravely Default’s success, Square Enix plans to “go back to their roots” with all of their series, the company’s president Yosuke Matsuda told Nikkei Trendy in a recent interview.

“There’s a sense of mass, which loses the image of a niche market,” Matsuda said (as translated by Siliconera). “For the new games we’ll be developing from this point on, while this may sound a bit extreme, we’ve been talking about making them as heavy JRPGs. I believe that way, we can better focus on our target, which will also bring better results.”

Matsuda cited Io Interactive’s work on Hitman: Absolution as an example of pushing more for mass appeal than catering to the core fanbase, and how that ultimately hurt sales more than it helped.

“So, as for the AAA titles we’re currently developing for series, we basically want to go back to their roots and focus on the core audience, while working hard on content that can have fans say things like ‘this is the Hitman we know.’ I believe that is the best way for our development studios to display their strengths.”

According to Nintendo of America, Bravely Default sold over 200,000 copies within three weeks of its February 7 release.

Square Enix to go ‘back to their roots’ with triple-A series

By | 03/31/2014 03:21 PM PT

News

In the wake of Bravely Default’s success, Square Enix plans to “go back to their roots” with all of their series, the company’s president Yosuke Matsuda told Nikkei Trendy in a recent interview.

“There’s a sense of mass, which loses the image of a niche market,” Matsuda said (as translated by Siliconera). “For the new games we’ll be developing from this point on, while this may sound a bit extreme, we’ve been talking about making them as heavy JRPGs. I believe that way, we can better focus on our target, which will also bring better results.”

Matsuda cited Io Interactive’s work on Hitman: Absolution as an example of pushing more for mass appeal than catering to the core fanbase, and how that ultimately hurt sales more than it helped.

“So, as for the AAA titles we’re currently developing for series, we basically want to go back to their roots and focus on the core audience, while working hard on content that can have fans say things like ‘this is the Hitman we know.’ I believe that is the best way for our development studios to display their strengths.”

According to Nintendo of America, Bravely Default sold over 200,000 copies within three weeks of its February 7 release.

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