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Take-Two CEO “Skeptical” Of Wii U, Not Ready To Commit Core Franchises

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Posted on June 16, 2012 AT 10:30am

As the Nintendo Wii U nears closer to its launch, there are a lot of third-party companies eager to see how the console will perform. Generally, they fall into two categories: publishers who have already dived feet first into the lineup with a full suite of Wii U titles, like Ubisoft, and companies taking a “wait and see” approach, like Take-Two Interactive.

Whether you’ll see blockbuster series like BioShock, Red Dead Redemption, or Borderlands on the Wii U is up in air, as Take-Two CEO Strauss Zelnick tells Gamasutra that he isn’t convinced Nintendo’s dual-screen console is right for his company’s biggest brands—at least, not yet:

“We haven’t announced anything,” says Zelnick on the possibility of moving the company’s mature titles onto the Wii U. “I’m skeptical.”

“I don’t aim to annualize our non-sports titles because I think you run the risk of burning out the consumer — even if its very high quality [product],” he says. “Some of our competitors have had this trajectory where they extract a lot of value and the IP goes away. We’re trying really hard to build permanent IP. And if you have to rest the title for a few years, over time you’ll extract more value. … We’re not trying to create something good and market the hell out of it. We’re trying to delight customers with something great — and market hell out of it.”

Take-Two owns 2K Games as well as Rockstar’s various development studios, so at the very least, you can expect to see more than a few titles from 2K Sports heading to the Wii U in the near future.

However, it’s pretty clear that the Nintendo Wii U is going to have to make itself some early success stories for most video game companies to commit their triple-A franchises. So far, the only title from Take-Two Interactive’s umbrella that’s been announced for the Wii U is NBA 2K13, which is developed by Visual Concepts and published under the 2K Sports brand.

Like many other executives, Zelnick also hints that he’s really waiting for next-generation consoles to make their appearance in the market before pushing more sequels and new titles. Specifically, he’s got plenty of time to wait for the PlayStation 4 and Xbox 720 while seeing if the Nintendo Wii U can replicate the same success as the Wii.

Source: Gamasutra

McKinley Noble, Contributing Editor
McKinley Noble has been writing about video games for seven years as a blogger and journalist, with each job adding to his painstakingly alphabetized collection of retro gaming memorabilia. When not cracking jokes about the gaming industry, he's a talking encyclopedia when it comes to mixed martial arts and anything MMA related. Follow him on Twitter: @KenTheGreat1. Meet the rest of the crew.

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