Grand Theft Auto Online has proved to be a money making machine for Rockstar and Take-Two Interactive. And, if some recent trademark applications are any indication, the companies have no intention of slowing down any time soon.
A new pair of trademark applications appeared on the United States Patent and Trademark Office earlier this month. While the company has already trademarked “Grand Theft Auto” and “Grand Theft Auto Online,” “spelled out in so many words, these new trademarks are for “GTa” and “GTao.”
The trademark application includes a specimen, or a picture of the actual product customers would see. In this case, that’s a picture of a physical copy of Grand Theft Auto V for the Xbox One. That means that Rockstar is potentially looking into adding these shortened game names onto future products or existing products.
There’s not much of a hint of what Rockstar has in store, but the trademark does seem to indicate that the company has an interest in preserving the Grand Theft Auto and Grand Theft Auto Online games going forward. With Take-Two recently confirming that the company plans to keep supporting GTA Online through the launch of Red Dead Redemption 2, it seems like the company’s biggest moneymaker won’t be shutting down any time soon.