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Red Dead Redemption


 

When Red Dead Redemption 2 got pushed back to 2018, Take-Two Interactive was left without a major triple-A game to promote in 2017. The publisher’s CEO, however, plans to turn that around in the future, with the goal of releasing at least one major game each year.

Take-Two is responsible for publishing the NBA and WWE games, which do release annually. In this discussion, though, CEO Strauss Zelnick lasered in on big-name games like Grand Theft Auto V and Red Dead Redemption 2.

“We kind of thought we were there in 2015,” Zelnick told GamesIndustry.biz in a recent interview. “We had a really good schedule and we began to feel like we were delivering on the promise when we said: ‘We emphatically don’t believe in annualizing titles except for sports titles. We want to build a big enough stable of IP so that each season we have a great group of releases.'”

2016, however, threw that success off course. Battleborn, which went head-to-head with Blizzard’s hero shooter Overwatch, proved to be a flop. Then seven games, including Mafia 3 and Civilization 6, all released in the span of two months, with barely a break between them.

This left Take-Two with only Red Dead Redemption 2 for 2017, and when that game was delayed, with nothing at all.

However, 2K Games president David Ismailer has a plan. In what he calls the six-bucket strategy, Take-Two will create games in several key areas: sports games like NBA and WWE, mobile games, games headed to the Asian consumer markets, and finally, the triple-A business.

“I don’t think there’s radical changes in this strategy,” Ismailer said. “Ideally, we will have one triple-A title every single year.”

The full interview with Ismailer and Strauss can be read here.

Source: GamesIndustry.biz

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About Emma Schaefer

view all posts

Emma’s early gaming was mostly done in secret, as the only gamer in a family of normal people. She still retains skills from this dark period in her life, such as the ability to teleport instantly across the house away from the computer, and holds a gold medal in the Olympic sport of “Hide the Gameboy.” Sorry, Mom, now you know. Find her on Twitter @Emma4EGM

Take-Two plans to publish a Triple-A game ‘every year’

We could see a Grand Theft Auto or Red Dead game every year from here on out.

By Emma Schaefer | 07/21/2017 03:30 PM PT

News

When Red Dead Redemption 2 got pushed back to 2018, Take-Two Interactive was left without a major triple-A game to promote in 2017. The publisher’s CEO, however, plans to turn that around in the future, with the goal of releasing at least one major game each year.

Take-Two is responsible for publishing the NBA and WWE games, which do release annually. In this discussion, though, CEO Strauss Zelnick lasered in on big-name games like Grand Theft Auto V and Red Dead Redemption 2.

“We kind of thought we were there in 2015,” Zelnick told GamesIndustry.biz in a recent interview. “We had a really good schedule and we began to feel like we were delivering on the promise when we said: ‘We emphatically don’t believe in annualizing titles except for sports titles. We want to build a big enough stable of IP so that each season we have a great group of releases.'”

2016, however, threw that success off course. Battleborn, which went head-to-head with Blizzard’s hero shooter Overwatch, proved to be a flop. Then seven games, including Mafia 3 and Civilization 6, all released in the span of two months, with barely a break between them.

This left Take-Two with only Red Dead Redemption 2 for 2017, and when that game was delayed, with nothing at all.

However, 2K Games president David Ismailer has a plan. In what he calls the six-bucket strategy, Take-Two will create games in several key areas: sports games like NBA and WWE, mobile games, games headed to the Asian consumer markets, and finally, the triple-A business.

“I don’t think there’s radical changes in this strategy,” Ismailer said. “Ideally, we will have one triple-A title every single year.”

The full interview with Ismailer and Strauss can be read here.

Source: GamesIndustry.biz

0   POINTS
0   POINTS



About Emma Schaefer

view all posts

Emma’s early gaming was mostly done in secret, as the only gamer in a family of normal people. She still retains skills from this dark period in her life, such as the ability to teleport instantly across the house away from the computer, and holds a gold medal in the Olympic sport of “Hide the Gameboy.” Sorry, Mom, now you know. Find her on Twitter @Emma4EGM