X

REGISTER TO CUSTOMIZE
YOUR NEWS AND GET ALERTS
ON your favorite games

Click the box below to confirm you are over 13, not a robot, and agree to our Privacy Policy & Terms and Conditions
No thanks, take me to EGMNOW
X
Customize your news
for instant alerts on
your favorite games
Register below
(it only takes seconds)
Click the box below to confirm you are over 13, not a robot, and agree to our Privacy Policy & Terms and Conditions


X
X


 

 

The Esquire Network will replace the Style Network, not G4, according to an internal NBCUniversal memo that The Hollywood Reporter got their hands on.

The decision to replace Style largely revolves around the existence of three similar NBCUniversal brands: Bravo, E!, and Oxygen. Style also boasts a higher viewership than G4 (74 million households to G4’s 62 million).

“Style represents brand overlap within our portfolio,” NBCUniversal Cable Entertainment Group chairman Bonnie Hammer wrote in the memo. “Esquire Network, on the other hand, offers an opportunity to introduce a lifestyle network that speaks to an upscale male audience underserved in the current marketplace.”

G4 will remain as it functions now in the meanwhile. It will not gain new original content.

The Esquire Network will launch later this month, on September 23.

0   POINTS
0   POINTS


The Esquire Network Will Replace the Style Network Instead of G4, G4 to Remain Dead

By | 09/9/2013 03:30 PM PT

News

 

The Esquire Network will replace the Style Network, not G4, according to an internal NBCUniversal memo that The Hollywood Reporter got their hands on.

The decision to replace Style largely revolves around the existence of three similar NBCUniversal brands: Bravo, E!, and Oxygen. Style also boasts a higher viewership than G4 (74 million households to G4’s 62 million).

“Style represents brand overlap within our portfolio,” NBCUniversal Cable Entertainment Group chairman Bonnie Hammer wrote in the memo. “Esquire Network, on the other hand, offers an opportunity to introduce a lifestyle network that speaks to an upscale male audience underserved in the current marketplace.”

G4 will remain as it functions now in the meanwhile. It will not gain new original content.

The Esquire Network will launch later this month, on September 23.

0   POINTS
0   POINTS