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The Scarecrow Is a Dark, Dystopian iOS Title from Chipotle and Moonbot Studios

Posted on September 12, 2013 AT 02:45pm

Mexican restaurant chain Chipotle, in collaboration with Moonbot Studios, has released an iOS title called The Scarecrow, the companies announced today.

The game—as well as a three-minute short (also made by Moonbot)—is designed to point out hte problems with factory farming and processed food. The short film plays at the start of the game, and is set to Fiona Apple’s eerie interpretation of “Pure Imagination” fromWilly Wonka and the Chocolate Factory. A trailer for the game and the short film itself are both embedded below.

“Our companies are a great fit because we both care deeply about what we do and doing it right,” Moonbot Studios creative partner Brandon Oldenburg said in a press release. “At Moonbot, we must have meaning in what we create. The Scarecrow story has it: imagination, heart, and a sense of play.”

The Scarecrow is currently available for free on iOS. Unlocking all the levels in the game and earning at least three stars on each will net players a buy one, get one free coupon to use at Chipotle locations.

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern) before relocating to LA to serve as news editor. You can follow his rants about storytelling on Twitter @manadrive.[Meet the rest of the crew]

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