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The Wii U Gets Its First TV Ad

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Posted on November 1, 2012 AT 11:40am

In case you missed the memo, the Wii U will be launching in the US on November 18th—a little more than two weeks from today. That means Nintendo doesn’t have much time left to get the word out to the masses, and that means it’s time to kick off a major marketing campaign.

That started today with the release of the new consoles first television ad, a one-minute spot that features a diverse sets of gamers playing various Wii U launch titles in a series of brightly colored cube rooms accompanied by a jaunty dubstep soundtrack.

The ad also features what will presumably be the Wii U’s tagline, ”How U Will Play Next.” For my money, it’s not nearly as catchy as “Wii Would Like to Play,” but I’m no marketing exec.

Watch the spot below and let us know what your thoughts are.

Josh Harmon, Associate Editor
Josh Harmon picked up a controller when he was 3 years old—and he hasn't looked back since. This has made him particularly vulnerable to attacks from behind. He joined EGM as an intern following a brief-but-storied career on a number of small gaming blogs across the Internet. Follow him on Twitter @jorshy. Meet the rest of the crew.

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