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Even though THQ is facing severe financial troubles due to underperforming licenses and failed products like the uDraw tablet, the company won’t be shedding any more of their staff.

In an interview with Joystiq, newly-appointed THQ president Jason Rubin stated that the company’s vision would be vastly different going into the next couple of years, as he decided which projects the developer would continue backing. As far as the rampant job cuts and studio closures, Rubin stated that THQ’s about done trimming the fat:

“We have the appropriate number of teams and the appropriate number of people working on products, and we’re not gonna be continuing to cut teams,” Rubin told [Joystiq]. “But as far as product goes, I think we’ll have to find out exactly where that’s going.”

It’s obvious that a new UFC Undisputed sequel won’t factor into THQ’s future plans, as the company sold the UFC license off to EA before E3, with UFC president Dana White announcing the new partner ship during EA’s E3 keynote.

For MMA (mixed martial arts) fans “in the know,” the news was a huge shock given the UFC’s messy past dealings with EA, who White said “laughed” at the UFC when approached to develop and produce the UFC Undisputed series. Things got even more hairy behind the scenes when EA launched EA Sports MMA in reaction to the huge success of UFC 2009 Undisupted, drawing more public ire from Dana White.

However, the UFC license wasn’t performing well enough for THQ hold onto it, as detailed in their latest investor relations report:

Net sales in North America decreased $8.9 million in fiscal 2012 compared to fiscal 2011 primarily due to the performance of uDraw which sold fewer units, and at a lower average net selling price, in fiscal 2012 compared to fiscal 2011. The decrease was also due to lower net sales in fiscal 2012 of UFC Undisputed 3 compared to net sales of UFC Undisputed 2010 in fiscal 2011. These decreases were partially offset by net sales of Saints Row: The Third, which shipped significantly more units, and at a slightly higher average net selling price, in fiscal 2012 compared to Homefront in fiscal 2011.
Not only did UFC Undisputed 2010 fail to measure to UFC 2009 Undisputed (it didn’t help that the game wasn’t as good), but UFC Undisputed 3 also didn’t sell enough to cover its own costs. Things might have been different if it had sold a little more, as Joystiq also notes that some THQ employees had an announced “UFC 4” game listed on their profile.

Source: THQ

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THQ Done With Job Cuts, UFC Undisputed 4 Canceled After EA Sale

Even though THQ is facing severe financial troubles due to underperforming licenses and failed products like the uDraw tablet, the company won't be shedding any more of their staff.

By EGM Staff | 06/11/2012 02:25 PM PT

News

Even though THQ is facing severe financial troubles due to underperforming licenses and failed products like the uDraw tablet, the company won’t be shedding any more of their staff.

In an interview with Joystiq, newly-appointed THQ president Jason Rubin stated that the company’s vision would be vastly different going into the next couple of years, as he decided which projects the developer would continue backing. As far as the rampant job cuts and studio closures, Rubin stated that THQ’s about done trimming the fat:

“We have the appropriate number of teams and the appropriate number of people working on products, and we’re not gonna be continuing to cut teams,” Rubin told [Joystiq]. “But as far as product goes, I think we’ll have to find out exactly where that’s going.”

It’s obvious that a new UFC Undisputed sequel won’t factor into THQ’s future plans, as the company sold the UFC license off to EA before E3, with UFC president Dana White announcing the new partner ship during EA’s E3 keynote.

For MMA (mixed martial arts) fans “in the know,” the news was a huge shock given the UFC’s messy past dealings with EA, who White said “laughed” at the UFC when approached to develop and produce the UFC Undisputed series. Things got even more hairy behind the scenes when EA launched EA Sports MMA in reaction to the huge success of UFC 2009 Undisupted, drawing more public ire from Dana White.

However, the UFC license wasn’t performing well enough for THQ hold onto it, as detailed in their latest investor relations report:

Net sales in North America decreased $8.9 million in fiscal 2012 compared to fiscal 2011 primarily due to the performance of uDraw which sold fewer units, and at a lower average net selling price, in fiscal 2012 compared to fiscal 2011. The decrease was also due to lower net sales in fiscal 2012 of UFC Undisputed 3 compared to net sales of UFC Undisputed 2010 in fiscal 2011. These decreases were partially offset by net sales of Saints Row: The Third, which shipped significantly more units, and at a slightly higher average net selling price, in fiscal 2012 compared to Homefront in fiscal 2011.
Not only did UFC Undisputed 2010 fail to measure to UFC 2009 Undisputed (it didn’t help that the game wasn’t as good), but UFC Undisputed 3 also didn’t sell enough to cover its own costs. Things might have been different if it had sold a little more, as Joystiq also notes that some THQ employees had an announced “UFC 4” game listed on their profile.

Source: THQ

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0   POINTS