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Titanfall ‘really tough’ to market without single-player campaign

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Posted on January 13, 2014 AT 10:51am

Titanfall’s hybrid nature—blending single-player with multiplayer—has made marketing efforts somewhat more challenging for Respawn Entertainment, according to producer Drew McCoy.

Responding to NeoGAF users in a thread about last week’s big nontroversy surrounding Titanfall’s 12-player count cap, McCoy mentioned how the team at Respawn took a “seeing is believe” approach to Titanfall’s marketing, employing 3-5 minute gameplay videos instead of cinematic trailers that are best suited for single-player footage.

“It’s actually been really tough trying to accurately market Titanfall,” McCoy wrote. “If you look at what we’ve done, it’s a lot different than what most FPS games do. Without a bunch of highly scripted SP moments to recam from different angles, the usual ‘movie like’ trailer is just about right out. Instead, we’ve decided to show unedited gameplay segments that last 3-5 minutes … to show the ‘flow’ of the game.”

“It’s also why we took an extremely early pre-alpha build of the game to events like Gamescom, PAX, etc. to let normal dudes hands-on time with the game,” McCoy added. “There’s no amount of polished marketing that can replace playing the actual game.”

Source: NeoGAF

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern, a fancy phrase for "slave") before relocating to LA to serve as news editor. [Meet the rest of the crew]

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