A recent trademark filed by Nintendo is giving hints at what to expect from its partnership with Universal Studios, including a possible name for the new areas and a ride inspired by one of its most beloved franchises.
Comicbook.com first reported on the application filed on May 24th with the United States Patent & Trademark Office. According to the document, the attractions and the surrounding area will be called “Super Nintendo World.”
The full document is broken into sections of itemized requests to be trademarked with the “Super Nintendo World” name, including clothing, accessories, toys, and general consumer products, but the specifics for the parks come in with “amusement park and amusement park events.” It’s here a possible reference to a ride can be seen as “organization, management or arrangement of kart racing,” which immediately sounds like a Mario Kart attraction.
There are also several references to “video game machines” and “live show performances,” giving a hint there may be an arcade full of Nintendo games or Nintendo-themed stage shows to experience. If anything, the document is an interesting view of how specific trademark applications need to be, like how they threw in “mah-jong” and “Christmas tree decorations” as possible items to be branded.
Plans to bring Nintendo-themed worlds to Universal parks were originally announced in 2016, describing it as a place for guests to “feel as if they are playing inside of their favorite games,” and as “something for everyone—regardless of their age or gaming experience level.” At this time it’s been announced the areas will open in three existing Universal Studios parks across the globe: Orlando, Hollywood, and Osaka.