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Tretton: Cheaper PlayStation 4 Retail Price Does Not Ensure Success

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Posted on August 23, 2013 AT 06:03am

SCEA CEO Jack Tretton has acknowledged the fact that a cheaper retail price for the PlayStation 4 is not a guaranteed victory over Xbox One.

“I think ultimately the gamer looks at ten-year product lifecycles: they look at the software offerings and they look at the value proposition,” he told Bloomberg. ”The lowest priced system isn’t always the most successful, but being cheaper than your competition is never a bad thing.”

The PlayStation 4 is set to release November 15 in North America and November 29 in Europe for $399.

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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