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Turn 10 Discusses the Forza/Gran Turismo Rivalry

Posted on October 5, 2011 AT 06:36am

THE BUZZ: Dan Greenawalt, Turn 10 Boss, has discussed the competition that Forza faces, as well as the rivalry between the two exclusive franchises Forza and Gran Turismo.

Greenawalt said about the rivalry:

“It makes for great stories for people. It’s not what drives our team. Our team is driven towards that vision of car passion and car culture. And that’s what gets us to accelerate. Now, obviously in my job it’s important I play all the competition. I play everything. I play Grid, Need for Speed, Dirt, F1, everything. I play a lot of games in general. Part of it is just understanding what’s going on. But that’s not where our innovation, our ideas come from. That’s just knowing where the landscape is. You can’t navigate without knowing the landscape.”

“The other thing that’s interesting is, with any of these giant franchises – we have over 350 people working on our team across the globe – when you think about that many people over two years, that’s a lot of man hours. You can’t maintain incredible agility at that size. We’ve restructured our team over and over again to give autonomy and freedom to leaders within the team to innovate within different areas. They can innovate in Kinect. We can hire specialists. We can innovate in graphics and hire specialists. We can innovate in physics.”

He also revealed that long term innovation is the only way to ensure that they are better than the competition:

“But even so, even with the agility we get from that, we have to fire this artillery way in advance of trying to hit the hillside. So when a game comes out a year, six months, before we launch, we can’t do anything about that. There’s no reaction we can do at all. I can play it. I can appreciate what they do. We can’t react. Which is why our stress is on innovation long term. If we don’t innovate long term, we can’t accomplish it.”

EGM’s TAKE: Turn 10 are determined to make the best racing game possible, and that can only spell good things for the genre and the industry.

Which franchise has the edge? Leave your thoughts below.

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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