Posted on September 30, 2013 AT 12:05pm
Twitch, the online streaming service geared toward gaming, has received a $20 million Series C investment from venture capital firms Thrive and WestSummit and publisher Take-Two Interactive, the company announced today.
The investment is designed to help the company beef up its infrastructure in preparation for the launch of the PlayStation 4 and the Xbox One. Both consoles have integrated video capturing technology, which fits hand-in-hand with a service like Twitch.
“Given the excitement surrounding Microsoft and Sony’s upcoming videogame consoles, Twitch will be in a lot of living rooms this holiday season,” Twitch’s chief operating officer Kevin Lin said in a press release. “Their intuitive and accessible integration of Twitch removes the barriers to entry which casual broadcasters currently face, so we expect traffic numbers to soar when these consoles launch.”
The investment will also contribute to Twitch’s ongoing efforts to improve their video delivery methods, grow out their ad sales division, and bolster partnerships with videogame publishers.
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