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U.K. Video Game Retail Sales Down 40 Percent in June

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Posted on July 13, 2012 AT 02:29am

U.K. video game sales are down approximately 40 percent year-on-year for the month of June, with only 2.1 million games being sold.

Revenue from sales fell 38 percent from the £78.4 million raised last June, to £48.4 million this year. The number one selling game for the month was Ghost Recon: Future Solider, followed by LEGO Batman 2: DC Super Heroes, which has been at the top of the U.K. charts for the last three weeks.

These figures come alongside a prediction, by Wedbush Morgan analyst, Michael Pachter, claiming that U.S. sales for June will have fallen 34 percent year-on-year.

There are a number of factors involved here, first there’s the economic climate, people have been tightening their belts and luxuries like video games are among the first items cut. Then there’s the lack of major AAA releases in June. Finally, many people are switching to online retailers, due to them being able to charge lower prices for games. Consumers will always go where the prices are cheapest, and the high street is losing the battle.

Is retail on the way out? Share your thoughts below.

Source: MCV

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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