Move over, Siri and Alexa. Ubisoft has its own personal virtual assistant, and it’s completely tailored to gamers.
A new “personal gaming assistant,” Sam, will be available for players of Ubisoft’s games to provide tips, trailers, links to store purchases, and even learn the play style of its user with select titles. The system is currently in beta for free on the Ubisoft Club mobile app for Android and iOS, with availability locked to Canada. The company says it will be expanding the system after the beta testing and user feedback period ends in the “coming months.”
According to Ubisoft, Sam is a “personal gaming assistant embedded in the Ubisoft Club mobile app, which leverages the power of Google Cloud’s Natural Language Processing and Dialogflow Enterprise Edition to get you the information you need in a speedy fashion.” Essentially, the Dialogflow system allows Ubisoft to build a tool that will help Sam understand user’s questions and responses better over time.
Users can speak to or type questions to Sam on all relevant Ubisoft games, from entries in the Far Cry series to the many Assassin’s Creed titles. Sam has a long list of skills available to use, including providing how many hours you’ve played a game, accessing links to Ubisoft game trailers, giving hints to progress through a level, and more. However, the central feature of the assistant is the Daily Login analyzer, which observes your in-game choices and stats to provide helpful tips on how to enhance your experience. The feature will begin with Rainbow Six Siege, with more games included down the line. To see Sam in action, check out the reveal trailer below.
According to Damien Moret, brand director at Ubisoft Club, the Daily Login is the defining difference between other AI assistants currently on the market, like Apples’s Siri and Amazon’s Alexa. On top of providing helpful information the user asks for, Moret explains each time a user turns on a game to play, “Sam analyzes your profile, your game patterns, and game behavior. It might explain how to use a specific weapon better or leverage map strategies.”
It seems Ubisoft’s goal is to expand the use of the Ubisoft Club app and community, as users can already manually access many of the features Sam will house. However, with the power of the Google technology and the active player community for the company’s games, Sam will be able to do what virtual assistant’s do best by pulling together information gamers need. From PvP rankings and scores to suggestions on weapon choice, it’s likely Ubisoft fans will have more support at their disposal than ever before, and more importantly, a support system that will learn how to better provide assistance with each use. While the system is only built for the mobile app, Moret did say that a console or PC version of Sam could come later..
Sam isn’t the first gaming-focused use of a virtual assistant, however. Bungie and Activision recently unveiled users of Amazon’s Alexa could access their Destiny 2 accounts via a real-life Ghost add-on. Ubisoft’s assistant definitely seems to be more personalized than Bungie’s approach, as the Ghost can only change in-game loadouts and settings, with no ability to offer tips or learn a Guardians gameplay behaviors. Sam will be able to use the Daily Login’s capabilities on more than one game as time goes on, too.