Posted on August 13, 2012 AT 02:40pm
In a new interview, Ubisoft Toronto managing director Jade Raymond says that the influx of more casual gamers has brought a new demand for perfection in videogames—one which can harm their ability to innovate.
“One of the things I see that’s different is that our audience expects perfection,” Raymond notes about the games industry as it is today in a new interview with Official Xbox Magazine. She says that back when the gaming audience was smaller, the players were more hardcore—they were “real fans” who played every game, were more forgiving of bugs, and more open to trying new things.
Nowadays, she continues, there are far more people playing games, and the larger audience tends to only buy the most well-known franchises. These players, Raymond says, expect perfection—they’ve grown up surrounded by polished, triple-A titles, so they just assume that every game is going to be like that.
“It’s not very forgiving,” Raymond admits. “It does limit innovation, because if something isn’t working as you get towards shipping, you have to cut it or revert to back what you know does work.”
For OXM’s full interview with Jade Raymond, hit the link below.
Source: Official Xbox Magazine
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