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Ubisoft: Gamers Demanding Perfection Hurts Innovation

Posted on August 13, 2012 AT 02:40pm

In a new interview, Ubisoft Toronto managing director Jade Raymond says that the influx of more casual gamers has brought a new demand for perfection in videogames—one which can harm their ability to innovate.

“One of the things I see that’s different is that our audience expects perfection,” Raymond notes about the games industry as it is today in a new interview with Official Xbox Magazine. She says that back when the gaming audience was smaller, the players were more hardcore—they were “real fans” who played every game, were more forgiving of bugs, and more open to trying new things.

Nowadays, she continues, there are far more people playing games, and the larger audience tends to only buy the most well-known franchises. These players, Raymond says, expect perfection—they’ve grown up surrounded by polished, triple-A titles, so they just assume that every game is going to be like that.

“It’s not very forgiving,” Raymond admits. “It does limit innovation, because if something isn’t working as you get towards shipping, you have to cut it or revert to back what you know does work.”

For OXM’s full interview with Jade Raymond, hit the link below.


Source: Official Xbox Magazine

Eric L. Patterson, Executive Editor
Eric L. Patterson got his start via self-publishing game-related fanzines in junior high, and now has one goal in life: making sure EGM has as much coverage of niche Japanese games as he can convince them to fit in. Eric’s also active in the gaming community on a personal level, being an outspoken voice on topics such as equality in gaming and consumer rights. Stalk him on Twitter: @pikoeri. Meet the rest of the crew.

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