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Ubisoft Trying to Make Nice with PC Gamers

By
Posted on February 23, 2013 AT 08:56am

Ubisoft’s relationship with PC gamers can at best be described as strained, largely due to their always-on anti-piracy measures. But now that they’re trying to gain traction with their Uplay digital service, Ubisoft hopes to change all that.

The company recently added games from publishers such as EA, Warner Bros, Telltale, and Bohemia to the Uplay marketplace to better compare to competitive services like Steam and even XBLA and PSN.

“Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve out relationship with the PC community,” Uplay director Stephanie Perotti told MCV. “We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving. Far Cry 3 and Assassin’s Creed III on PC were very high quality.”

The question, however, is whether another digital marketplace is really even necessary, let alone the answer to Ubisoft’s DRM-driven unpopularity in the PC scene.

PC Gamers—thoughts?

Source: MCV

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern, a fancy phrase for "slave") before relocating to LA to serve as news editor. [Meet the rest of the crew]

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