Ubisoft Trying to Make Nice with PC Gamers

By Chris Holzworth, Editorial Intern
Posted on February 23, 2013 AT 08:56am

Ubisoft’s relationship with PC gamers can at best be described as strained, largely due to their always-on anti-piracy measures. But now that they’re trying to gain traction with their Uplay digital service, Ubisoft hopes to change all that.

The company recently added games from publishers such as EA, Warner Bros, Telltale, and Bohemia to the Uplay marketplace to better compare to competitive services like Steam and even XBLA and PSN.

“Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve out relationship with the PC community,” Uplay director Stephanie Perotti told MCV. “We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving. Far Cry 3 and Assassin’s Creed III on PC were very high quality.”

The question, however, is whether another digital marketplace is really even necessary, let alone the answer to Ubisoft’s DRM-driven unpopularity in the PC scene.

PC Gamers—thoughts?

Source: MCV

Chris Holzworth has wanted to report on and critique games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, then took a break from gaming to study English, creative writing, and linguistics at Rutgers University. Started out as EGM's obligatory east coast correspondent before selling out and moving to the west coast. Chris is particularly keen on examining narrative structure, character development, and writing in video games. Frequently opens mouth, inserts foot, often where twittery things happen: @chrisholzworth. Meet the rest of the crew.

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