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Release Date: October 30, 2012

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Ubisoft U.K. Spending £4 Million on Advertising for Assassin’s Creed III

Posted on September 28, 2012 AT 04:19am

You would think by now the Assassin’s Creed franchise would sell itself, however Ubisoft still feels the need to push it even further by plowing £4 million into U.K advertising for the game.

Assassin’s Creed III‘s marketing campaign is the most expensive in Ubisoft history, with the plan being to rival the blanket coverage of big U.K. titles such as FIFA and Call of Duty. ”Assassin’s Creed III is the culmination of three years’ hard work from a team which is at the top of its game,” said senior brand manager, Matt Benson. “Our spend is in excess of £4m across marketing and trade activity, which is the largest amount we have ever committed for an Assassin’s Creed campaign.”

The publisher is planning to show TV and on-demand adverts, have website takeovers, and will start an advertising campaign on the London Underground. This is an awful lot of money to spend on a title which is already set to outsell most games this year.

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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