You would think by now the Assassin’s Creed franchise would sell itself, however Ubisoft still feels the need to push it even further by plowing £4 million into U.K advertising for the game.
Assassin’s Creed III‘s marketing campaign is the most expensive in Ubisoft history, with the plan being to rival the blanket coverage of big U.K. titles such as FIFA and Call of Duty. “Assassin’s Creed III is the culmination of three years’ hard work from a team which is at the top of its game,” said senior brand manager, Matt Benson. “Our spend is in excess of £4m across marketing and trade activity, which is the largest amount we have ever committed for an Assassin’s Creed campaign.”
The publisher is planning to show TV and on-demand adverts, have website takeovers, and will start an advertising campaign on the London Underground. This is an awful lot of money to spend on a title which is already set to outsell most games this year.