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Ubisoft Unveils Interactive TV Show ‘Rabbids Invasion’

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Posted on June 10, 2013 AT 03:58pm

During their pre-E3 press conference, Ubisoft—in partnership with Nickelodeon—revealed their latest transmedia project, Rabbids Invasion.

The project was introduced and detailed by Adrian Lacey, Ubisoft French Studios’ IP business dev director. With Rabbids Invasion, Ubisoft promises interplay between viewer and the viewing experience by taking advantage of the Xbox One’s new Kinect. Based on the live demo performed during the press conference, it’s not so much directly interactive as it is an interactive minigame overlaying the pre-established video content.

According to Lacey, Rabbids Invasion is set to launch “very soon”—presumably November, when the Xbox One hits store shelves.

 

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern) before relocating to LA to serve as news editor. You can follow his rants about storytelling on Twitter @manadrive.[Meet the rest of the crew]

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