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Ubisoft Wants Wii U Price Drop to Improve Software Sales

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Posted on March 7, 2013 AT 11:13am

Speaking to Edge, Ubisoft executive director for Europe, Middle East, and African (EMEA) territories Alain Corre said that a Wii U price drop would certainly help bolster Wii U game sales.

“Always. We always want the hardware to be at a low price because we want as many fans as possible to afford to buy our games, so that’s for sure,” Corre told Edge. “We think that Wii U will find its public at some point. Some were expecting sales to be quicker but we are optimistic.

“I think Nintendo has said that the Wii U sales in general were below expectations originally and the software tie-in ratio is also stable, so I think that when less machines sell, less games sell.”

Within the boundaries of reasonability, how much would Wii U’s price need to drop before you considered picking up this platform—even if you aren’t necessarily a huge Nintendo fan?

Source: Edge

Chris Holzworth, Editorial Intern
Chris Holzworth has wanted to report on and critique games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, then took a break from gaming to study English, creative writing, and linguistics at Rutgers University. Started out as EGM's obligatory east coast correspondent before selling out and moving to the west coast. Chris is particularly keen on examining narrative structure, character development, and writing in video games. Frequently opens mouth, inserts foot, often where twittery things happen: @chrisholzworth. Meet the rest of the crew.

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