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Ubisoft Wants Wii U Price Drop to Improve Software Sales

Posted on March 7, 2013 AT 11:13am

Speaking to Edge, Ubisoft executive director for Europe, Middle East, and African (EMEA) territories Alain Corre said that a Wii U price drop would certainly help bolster Wii U game sales.

“Always. We always want the hardware to be at a low price because we want as many fans as possible to afford to buy our games, so that’s for sure,” Corre told Edge. “We think that Wii U will find its public at some point. Some were expecting sales to be quicker but we are optimistic.

“I think Nintendo has said that the Wii U sales in general were below expectations originally and the software tie-in ratio is also stable, so I think that when less machines sell, less games sell.”

Within the boundaries of reasonability, how much would Wii U’s price need to drop before you considered picking up this platform—even if you aren’t necessarily a huge Nintendo fan?

Source: Edge

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern) before relocating to LA to serve as news editor. You can follow his rants about storytelling on Twitter @manadrive.[Meet the rest of the crew]

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