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Ubisoft Wont Drop a Franchise Until They Just Can’t Improve It Enough

Posted on June 26, 2013 AT 03:18pm

Addressing the company’s community in a post on the official Ubisoft blog, CEO Yves Guillemot discussed the company’s philosophy toward continued franchise development.

According to Guillemot, Ubisoft sticks with a franchise until they can’t “improve enough or bring something that fans haven’t seen before.”

“We have a strategy in place for each brand,” Guillemot said. “Our goal is to work on each franchise until we see that it needs a break, and then downy he line we’ll bring it back with a team that can make it shine once again. The power of our brands lies int he power of the people who work on them.

“So when we get to a point where we don’t think we can improve enough or bring something that fans haven’t seen before, we prefer to wait until we can identify a breakthrough—a fresh new angle that allows us to reinvigorate the franchise. So a lot of the time it’s about waiting for the right moment and the right team.”

Ubisoft’s commitment to their established franchises by no means comes at the expense of new ones. While the sixth proper Assassin’s Creed game—Black Flag—hits shelves October 29th, brand new IP Watch Dogs quickly follows on November 19th. Ubisoft also announced and revealed online RPG Tom Clancy’s The Division during their E3 2013 press conference.

Source: Ubisoft Blog

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern) before relocating to LA to serve as news editor. You can follow his rants about storytelling on Twitter @manadrive.[Meet the rest of the crew]

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