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User Response to Xbox One Policies Proved a ‘Very Useful Source’ for PS4 Marketing Direction

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Posted on June 27, 2013 AT 11:02am

In an interview with Famitsu magazine, SCE Worldwide Studios president Shuhei Yoshida commented on the influence user reaction to Microsoft’s controversial Xbox One policies had on Sony’s marketing decisions for PS4.

“There were lots of people who gave their opinions on that issue to my Twitter account before E3,” Yoshida told Famitsu. “It’s not that our hardware policies are decided strictly based on user reaction like this, but when we were thinking about what we had to bring across and how to bring it across, it was a very useful source.”

“As of now, I feel like we’re getting a very positive response,” SCE Japan Asia president Hiroshi Kawano added. “For this system, we made a list of what people expected from us, debating over each point, with user feedback forming the main basis for the list. The software makers are also telling us that they feel like they really make some fun stuff with it. A new platform always provides the basis for new forms of play, so I’d like to see it connect to a revitalization of the marketplace.”

As for PS4′s next public appearance? “We’re striving to find the best timing for the announcement, whether it’s before the Tokyo Game Show or alongside it.” Kawano told Famitsu. “It goes without saying that TGS is a very important event to us, and of course, we strongly feel that it has to be a place where the users are glad they came. Also, outside of that, we’re preparing other opportunities and places for people to get to grips with the PS4.”

Sony’s fourth-generation PlayStation is set to launch sometime this fall—November, if the rumblings and rumors are to be believed.

Source: Polygon

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern, a fancy phrase for "slave") before relocating to LA to serve as news editor. [Meet the rest of the crew]

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