The Steam Controller is approaching the 1 million units sold mark.
Valve launched the controller in November 2015, and as of last June, the company had sold 500,000 of them. Now, according to Valve engineer Jeff Bellinghausen, the company is on track to sell 1 million units by early next year, meaning that sales aren’t slowing down at all.
“Now that there is a significant installed base of controller users, we are working on ways to promote games that they may be interested in,” Bellingause said at Steam Dev Days (via Gamasutra). “One of the more direct methods is to present customers with a ‘most popular with Steam Controller’ games list. Titles on this list will be easily discoverable for both new purchasers as well as existing customers. We will also continue to run focused sales that highlight hand-picked controller-friendly titles.”
In other words, this seems to say that the more a game supports the Steam Controller, the more it’ll be promoted to Steam Controller users—making it in a game developer’s best interest to create Steam Controller-supported games.
Valve added a few other interesting stats during its presentation, including that the Steam Controller saw 27,000 average unique players a day, each of whom played for an average of 55 minutes per session. For the future, one of Valve’s charts simply said that it “plans to continue updates to software and hardware.”