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THE BUZZ: Warner Bros. Interactive Entertainment will handle the distribution, sales and marketing of Codemasters games in North and South America, starting this year.

The company has decided to end its previous agreement with THQ, under which they launched DiRT 3 and F1 2011.

Warner Bros. will publish DiRT Showdown and F1 2012 this year for the U.K. company.

EGM’s TAKE: Considering that THQ has been struggling with financial issues over the last few months, almost being de-listed from the Nasdaq stock exchange and then cutting 240 jobs, it’s no surprise that Codemasters has opted for a new U.S. publisher. DiRT is a massive franchise and requires a solid backing to be successful, given Warner Bros. recent success it should be perfect for the job.

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About Matthew Bennett

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Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89

Warner Bros. Takes Over Codemasters U.S. Distribution

Warner Bros. Interactive Entertainment will handle the distribution, sales and marketing of Codemasters games in North and South America, starting this year.

By Matthew Bennett | 03/27/2012 09:19 AM PT

News

THE BUZZ: Warner Bros. Interactive Entertainment will handle the distribution, sales and marketing of Codemasters games in North and South America, starting this year.

The company has decided to end its previous agreement with THQ, under which they launched DiRT 3 and F1 2011.

Warner Bros. will publish DiRT Showdown and F1 2012 this year for the U.K. company.

EGM’s TAKE: Considering that THQ has been struggling with financial issues over the last few months, almost being de-listed from the Nasdaq stock exchange and then cutting 240 jobs, it’s no surprise that Codemasters has opted for a new U.S. publisher. DiRT is a massive franchise and requires a solid backing to be successful, given Warner Bros. recent success it should be perfect for the job.

0   POINTS
0   POINTS



About Matthew Bennett

view all posts

Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89