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Ubisoft’s most recent trademark filing hints that the publisher has bigger plans for Watch Dogs beyond just video games.

Originally discovered by YouTuber SkullziTV, Ubisoft filed a new trademark application for Watch Dogs in November 2018. The fact that this was a new trademark filing and not a renewal seemed suspicious, and it led the YouTuber to conclude that maybe Watch Dogs 3 was launching on next-gen consoles.

However, another YouTuber, UbiCentral, took a closer look at the trademark filing and noticed that this filing different from past filings in that it covered much more ground than the previous Watch Dogs filing, including trademarks for television, theater, and even amusement parks.

So does that mean Ubisoft is gearing up for a Watch Dogs TV show?

Well, not necessarily.

Ubisoft previously filed the same exact application in July 2015 with the “intent to use” the trademark for the previously listed media. This would give Ubisoft some protection against other companies trying to file for a Watch Dogs trademark because Ubi basically got there first. However, in order to keep the trademark, Ubisoft needed to file a Statement of Use within three years of the original application submission in order to show that the publisher was actually using the trademark. That didn’t happen, so the original application was marked as “abandoned” in August 2018, and it seems Ubisoft is starting the process all over again with the new trademark application.

The only notable difference between the previous application and the new one is that the new one now covers Ubisoft “providing an on-line computer game for others over global and local area computer networks,” which Ubisoft potentially added to give themselves an easier “Statement of Use” to file. In other words, it’s pretty darn likely that Ubisoft is making Watch Dogs 3, especially since its AI gaming assistant “Sam” already spilled the beans on that. It’s even possible that Watch Dogs 3 will show up on next-gen consoles. But the new trademark filing isn’t proof of that.

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About Michael Goroff

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Michael Goroff has been gaming for almost three decades. He's a lover of all games and systems, but he mostly plays Xbox. That being said, if he's a fanboy, he's a fanboy for the game industry as a whole. Spit white-hot fanboy hate at him, trash talk his Gold II rank on Rocket League, or maybe just send him a cordial hello on Twitter @gogogoroff.

Why did Ubisoft file a new Watch Dogs trademark?

A new trademark filing for Watch Dogs could hint at a next-gen release, a TV show, or Ubisoft just covering its butt.

By Michael Goroff | 02/12/2019 12:30 PM PT | Updated 02/28/2019 01:01 PM PT

News

Ubisoft’s most recent trademark filing hints that the publisher has bigger plans for Watch Dogs beyond just video games.

Originally discovered by YouTuber SkullziTV, Ubisoft filed a new trademark application for Watch Dogs in November 2018. The fact that this was a new trademark filing and not a renewal seemed suspicious, and it led the YouTuber to conclude that maybe Watch Dogs 3 was launching on next-gen consoles.

However, another YouTuber, UbiCentral, took a closer look at the trademark filing and noticed that this filing different from past filings in that it covered much more ground than the previous Watch Dogs filing, including trademarks for television, theater, and even amusement parks.

So does that mean Ubisoft is gearing up for a Watch Dogs TV show?

Well, not necessarily.

Ubisoft previously filed the same exact application in July 2015 with the “intent to use” the trademark for the previously listed media. This would give Ubisoft some protection against other companies trying to file for a Watch Dogs trademark because Ubi basically got there first. However, in order to keep the trademark, Ubisoft needed to file a Statement of Use within three years of the original application submission in order to show that the publisher was actually using the trademark. That didn’t happen, so the original application was marked as “abandoned” in August 2018, and it seems Ubisoft is starting the process all over again with the new trademark application.

The only notable difference between the previous application and the new one is that the new one now covers Ubisoft “providing an on-line computer game for others over global and local area computer networks,” which Ubisoft potentially added to give themselves an easier “Statement of Use” to file. In other words, it’s pretty darn likely that Ubisoft is making Watch Dogs 3, especially since its AI gaming assistant “Sam” already spilled the beans on that. It’s even possible that Watch Dogs 3 will show up on next-gen consoles. But the new trademark filing isn’t proof of that.

Read More


About Michael Goroff

view all posts

Michael Goroff has been gaming for almost three decades. He's a lover of all games and systems, but he mostly plays Xbox. That being said, if he's a fanboy, he's a fanboy for the game industry as a whole. Spit white-hot fanboy hate at him, trash talk his Gold II rank on Rocket League, or maybe just send him a cordial hello on Twitter @gogogoroff.