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Why Namco Bandai Picked Ezio For Soul Calibur V

Posted on October 23, 2011 AT 08:54am

THE BUZZ: Carlson Choi, Vice President of Marketing for Namco Bandai, has revealed the publisher’s reasons for including Assassin’s Creed’s Ezio as a guest charcter in Soul Calibur V.

“One of the key focuses of our business when I joined the company is how do we Westernize our portfolio and make it broader. We wanted to bring in a character that works in the Western world. When you look at where Ubisoft is, especially with Ezio, it brings us in the Western market and gets everyone excited about the game,” he said.

“More importantly, the fighting style is so unique it’s a perfect fit in the Soulcalibur world, which is why we went to seek out Ubisoft. We have an opportunity to expand in the Western market, vice-versa for them they can get their character in the Eastern market. For both of us, it’s a win-win situation,” Choi added.

EGM’s TAKE: Adding Ezio to the game will certainly intrigue fans of both titles, but Choi’s explanation makes the whole endeavor seem a bit gimmicky rather than a real merging of brands. We’ll reserve judgment until we see how Ezio plays.

Source: Siliconera

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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