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THE BUZZ: Carlson Choi, Vice President of Marketing for Namco Bandai, has revealed the publisher’s reasons for including Assassin’s Creed’s Ezio as a guest charcter in Soul Calibur V.

“One of the key focuses of our business when I joined the company is how do we Westernize our portfolio and make it broader. We wanted to bring in a character that works in the Western world. When you look at where Ubisoft is, especially with Ezio, it brings us in the Western market and gets everyone excited about the game,” he said.

“More importantly, the fighting style is so unique it’s a perfect fit in the Soulcalibur world, which is why we went to seek out Ubisoft. We have an opportunity to expand in the Western market, vice-versa for them they can get their character in the Eastern market. For both of us, it’s a win-win situation,” Choi added.

EGM’s TAKE: Adding Ezio to the game will certainly intrigue fans of both titles, but Choi’s explanation makes the whole endeavor seem a bit gimmicky rather than a real merging of brands. We’ll reserve judgment until we see how Ezio plays.

Source: Siliconera

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About Matthew Bennett

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Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89

Why Namco Bandai Picked Ezio For Soul Calibur V

Carlson Choi, Vice President of Marketing for Namco Bandai, has revealed the publisher's thinking behind the inclusion of Assassin's Creed's Ezio as a guest charcter in Soul Calibur V.

By Matthew Bennett | 10/23/2011 10:54 AM PT

News

THE BUZZ: Carlson Choi, Vice President of Marketing for Namco Bandai, has revealed the publisher’s reasons for including Assassin’s Creed’s Ezio as a guest charcter in Soul Calibur V.

“One of the key focuses of our business when I joined the company is how do we Westernize our portfolio and make it broader. We wanted to bring in a character that works in the Western world. When you look at where Ubisoft is, especially with Ezio, it brings us in the Western market and gets everyone excited about the game,” he said.

“More importantly, the fighting style is so unique it’s a perfect fit in the Soulcalibur world, which is why we went to seek out Ubisoft. We have an opportunity to expand in the Western market, vice-versa for them they can get their character in the Eastern market. For both of us, it’s a win-win situation,” Choi added.

EGM’s TAKE: Adding Ezio to the game will certainly intrigue fans of both titles, but Choi’s explanation makes the whole endeavor seem a bit gimmicky rather than a real merging of brands. We’ll reserve judgment until we see how Ezio plays.

Source: Siliconera

0   POINTS
0   POINTS



About Matthew Bennett

view all posts

Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89